http://www.irb.com/newsmedia/regional/newsid=2030803.html#asian+championship+reaches+40th+birthday
Korea starts its campaign with what should be an easy ficture at home to Singapore. Catch the action live in Seongnam at 2pm or watch on TV...coverage should be widespread...
HSBC Asian Five Nations gets television boost
Asian Rugby Football Union (ARFU) today announced a number of enhancements in the television broadcast for the 2009 HSBC Asian Five Nations. The tournament, which involves Asia's top five rugby teams: Japan, Hong Kong, Korea, Kazakhstan and Singapore, kicks off on Saturday April 25th with matches held on consecutive weekends through Sunday May 24th.
"ARFU are delighted with the television production and distribution arrangements in 2009. We have high calibre broadcast partners including TVB, J-Sports, MBC/ESPN, Khaber TV, ESPN Star Sports, Eurosport, Ten Sports and CNBC Europe" announced Allan Payne, Chairman of the HSBC Asian Five Nations Organising Committee.
"Initial estimates are that the five live matches and highlights programme will reach a potential audience of 180 million viewers across the Asian continent and Europe with broadcast in 85 countries. With matches in the 2009 HSBC Asian Five Nations acting as the Asian zone qualifier for the 2011 IRB Rugby World Cup, (the winner of the 2010 Asian Five Nations will be Asia's sole direct entry to the RWC 2011 in New Zealand), the public interest in this tournament cannot be underestimated" added Payne.
"We will be going live from all five venues in 2009. This will be the first live rugby match ever broadcast from Almaty, Kazakhstan; only the 2nd live match from Seoul, Korea and the first from Singapore for more than 10 years" said Guy Horne, Director, Sports Rights, IEC in Sports.
IEC in Sports are ARFU's international television distributors in the majority of markets. IEC act as the production coordinators for all the host unions and provide graphics and TV promotional material, arrange commentary and create a one-hour highlights show of the entire tournamentARFU and the International Rugby Board (IRB) have made every effort to take the promotion and awareness and of elite Asian rugby to a new level over a short timeframe. Making the television product exciting and widely available is paying dividends" added Horne.
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